Talk to Chilean winemakers and marketers, and they’ll tell you that Chile makes world-class wine, that the finest vintages in their country can hold their own with anything from France or California. But mention their inexpensive wines, such as their wonderfully distinctive $8 sauvignon blancs, and the conversation becomes almost strained.

We’re tired of talking about those wines, they say. We’re past that — almost as if they’re embarrassed to be caught making wine that won’t get them on the cover of the wine magazines. And that’s too bad.

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Yes, Chile produces outstanding cabernets (Concha y Tora’s Don Melchor, for example), and its leading wineries are working feverishly to develop pricey Chilean-style blends featuring the merlot-like carmenere grape. Its industry is also targeting the $12-$20 range, sensing a business opportunity overlooked by Australia and California.

But its true genius is in its popularly priced wines. Taste Chilean wine — a lot of Chilean wine, as I did recently — and that becomes obvious. Anyone can make another overpriced, incredibly burly red wine, but how many can produce well-made, even sophisticated, wines that almost anyone can afford?  The Chileans do, and it’s nothing to be ashamed of.

Much of the Chilean wine available in this country for $12 or less is at least worth tasting; a good proportion of it is worth drinking regularly. The following made an impression among the three dozen or so bottles I sampled:

Sauvignon blancs from Santa Rita, Montes, and Veramonte. All less than $10, and all uniquely Chilean in taste and style. The Veramonte compares favorably with $15 sauvignon blancs from New Zealand and California.

Los Vasco’s chardonnay and sauvignon blanc. This is the Rothschild family’s Chilean venture (the Bordeaux Rothschilds, of course), and the wine — especially the very fresh tasting, $10 chardonnay — is first rate.

Cousino-Macul’s Finis Terrae. This is a red, French-style blend (cabernet and merlot) that is fancy enough to serve at a formal dinner, but costs just $20.