Taken from the PIRCH Facebook page

Taken from the PIRCH Facebook page

I don’t know about you, but when I make it across Central, it’s usually for one reason: to go to NorthPark Center.

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So you might be interested to know about a brand new retailer on its way to NorthPark Center, called PIRCH, which is set to open on August 23.

The press release says it’s “a retail pioneer that has brought sweeping change to the appliance, plumbing, and outdoor industries.”

OK, so what are they doing that’s so earth-shattering?

According to the press release, PIRCH will provide its “signature ‘try before you buy’ experience” throughout the store, featuring fully-functional vignettes, including live cooktops, ovens, refrigerators and grills, as well as working showers, sinks and baths.

“Our company was born from empathy and frustration,” says PIRCH CEO Jeffery R. Sears.

Sears has big hopes for the future of the company, saying its presence in NorthPark will “rewrite how products in the appliance and plumbing industry are viewed by the general public.”

“Much like landmark brands who sparked revolutions in the computer industry, or the electric car industry, PIRCH is delivering a retail experience that encourages guests to dream about, play with, and ultimately choose products that will improve their lives at home,” he says.

For more, check out PIRCH’s website.