And, frankly, I’m ready to move. According to the Web sites for each development, I’ll be around all sorts of good looking women, I’ll be living in the Park Cities, and I’ll be so much cooler than everyone else I know.
You can check out the Web site for the Grand Reserve on Lovers just east of Greenville and The Avery on Southwestern between Abrams and Skillman. It’s difficult to believe that they’re in the same neighborhood I live in. The Grand Reserve says it is “Classically designed, spacious and elegant, here you can enjoy living in one of the city’s most affluent areas, while living within your means.” The Avery is even better: “Totally A List. Totally you. A modern urban village.”
I mention this not because I enjoying poking fun at poorly-written marketing pieces (though there is some of that), but to note that these apartments are the forerunners of the changes we’re going to see around here over the next several years. It seems odd to me that the Avery, which is in back of the Target on Northwest Highway, says that Highland Park Village is its neighborhood shopping center, or that the Grand Reserve says that Snider Plaza is only blocks away. But maybe that’s what the next generation of East Dallas residents want to hear.
The other thing I found interesting? No mention of rents on the sites. I tried to leave a couple of messages at Grand Reserve, but I’m not sure they went through. Rents for one bedrooms at Avery go $955-$1335 for a one-bedroom, which works out $1 to $1.30 or so a square foot.
