If anyone thinks Snuffer’s, the hamburger restaurant that has been a fixture on Greenville Avenue for more than 20 years, was an immediate success — think again.
“We opened to a rousing round of indifference,” says Pat Snuffer, who started with $40,000 (some of it borrowed), home-made tables, and self-installed grease traps in a rundown beer joint. “It took a full three years to really begin to feel like we might make it in the long run.”
Since those early days, Snuffer’s has become as much a part of Dallas as the Cowboys. There is a second store in Addison, managed by son Mike, and the restaurants are as well-known for the lines of customers waiting to get in as they are for their cheese fries.
“Snuffer’s has provided a stable, clean well-run anchor to lower Greenville for 20 years,” he says. “We attract such a cross section of customers that I think we have completely redefined the concept of a neighborhood restaurant.”
And the key to that, Snuffer explains, is simple: “We’re only as good as our last meal. The customer in the restaurant right now is our real critic.”
Why did you open this business in this particular neighborhood?
I wanted to work for myself, the area very stable, relatively crime free, close to downtown, and close to SMU. I saw a real need for a casual neighborhood spot with a simple, well-executed menu.
How did you get started in the restaurant business?
My first job, at age 13, was in a neighborhood ice cream store in Houston. I waited tables in college, which allowed me to really enjoy working with people.
I had a steak house in Richardson before Snuffer’s that allowed to do what I really wanted – sell burgers and margaritas. I wanted to simplify from the full-blown steak/salad bar concept.
I would love to have five minutes alone with:
Bill Clinton. I’m curious as to how he can be so mindless in his personal decisions.
The last book I read was:
The Last Apocalypse by James Reston Jr.
My definition of “success” is:
Waking every morning excited about the coming opportunities
I never knew that owning my own business would mean:
Enjoying the freedom having your own business continually provides
The hardest part of running a business is:
Long ago over. Now, with all of the great managers we have, it’s fun.
The best advice I ever received was:
Find something in life to challenge your abilities and enthusiasm.
People I admire are:
My mom, from whom I inherited my work ethic.
My advice to anyone trying to start a business is:
Learn as much as you can from successful operators. Observe success first hand, then try it yourself. Get set for the long haul. Nothing that lasts comes easy.
