Screenshot of the Facebook page

Screenshot of the Facebook page

There’s a good chance you’ve already seen it. The phrase “East Dallas Is…” has been making the rounds via Facebook, Twitter and yard signs around town.

“East Dallas Is…” is a social media campaign which “seeks to rally the entire community around enhancing the value of living in, doing business in, spending money in and playing in the East Dallas community,” according to a press release.

The campaign is a partnership between Greater East Dallas Chamber of Commerce, White Rock Partnership, neighborhood organizations across the East Dallas community and several neighborhood associations. And the press release says it’s all leading up to some kind of “big reveal” in March.

“In planning for the future of East Dallas, we believe that drawing recognition toward the area will not only bring greater traffic to local businesses, but it will also assist with enhancing our top-notch schools, maintaining strong property values, and bring an increased awareness of our eclectic, diverse community,” said Darlene Ellison, chairwoman of the Greater East Dallas Chamber of Commerce and a native of East Dallas.

“Over the years our great city and the East Dallas area in general has seen continuous growth, and this campaign aims to build on the momentum, showcasing our community’s special and unique attributes.”

yard sign filled inIf you’d like to participate in “East Dallas Is…”, start by liking and following @EastDallasIs on Facebook and Instagram, and then finishing the phrase “East Dallas Is…” by using #EastDallasIs in your social media posts.

If you can’t get enough, participate in the #EastDallasSelfie contest by posting a “selfie” in your favorite East Dallas locale and sharing it on Facebook and Instagram with the hashtag #EastDallasSelfie. (P.s. If your social media accounts are set to private, they won’t be able to see your photo.) Or you can upload your photo directly to the “East Dallas Is…” Facebook page.

The winners will receive one of two $100 gift cards to Times Ten Cellars and Whole Foods. The contest ends March 20, and winners will be announced the following week.

Neighbors can also show support by putting an “East Dallas Is…” yard sign in their front lawn. Yard signs will be available at Veritex Bank in Lakewood, located at 2101 Abrams Road.

A number of East Dallas businesses and schools have already joined in. If you drive down Matilda passed Robert E. Lee Elementary, you’ll see the fence filled with bright blue cups that spell out “East Dallas Is…” Lakewood Elementary also is showing its East Dallas pride with “East Dallas Is…” proudly displayed on its fence off Wendover.

For details around the big reveal or to learn more about the “East Dallas Is” campaign visit the Facebook page.

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