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Three East Dallas neighbors and Lakewood Elementary parents — Yvonne Hager, Sergio Ortega and Natasha Khan — own LURE Salon on McKinney Avenue, where they hosted a hair and make-up party for the Lakewood moms who were on their way to last weekend’s Pearls and Prohibition Auction Party.

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The Pearls and Prohibition Auction Party was a part of the 38th annual Lakewood Home Festival hosted by the Lakewood Early Childhood PTA (LECPTA). The home tour brings in hundreds of thousands of dollars anually, which directly benefits neighborhood schools: Lakewood Elementary School, J.L. Long Middle School and Woodrow Wilson High School. Last year’s home festival alone raised more than $150,000. (Read our write-up about this year’s home tour.)

The hair and make-up party raised money for the LECPTA. LURE sold 11 slots for $75 each and also donated $1000 in gift cards.