Photo courtesy of Nikki Smith Designs

Nikki Smith Designs, a Dallas-based jewelry brand expands its company to Greenville Avenue with the opening of its third retail location on Friday, Dec. 1.

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Doors will open this week in the Lowest Greenville neighborhood at 1925 Greenville Ave., previously occupied by Outside, Texas – don’t worry the store just moved across the street -.

“We’re honored and excited to become part of the unique and vibrant culture that is so present in the Greenville neighborhood. We especially look forward to bringing our permanent jewelry experience to its third location in Dallas,” owner Nikki Smith said in a press release.

Since the brand’s inception in 2016, Smith believed that modern, dainty and affordable jewelry should be sustainable and accessible to everyone, everywhere. Its newest location is 900 square feet and will be full of waterproof jewelry and tarnish-free pieces for everyday wear, Smith said.

The local business, headquartered on Lovers Lane, has continued to grow globally with its jewelry in over 1,000 stores nationwide and worldwide. 

“We are so grateful to our loyal customers who have stuck by us since the beginning, and the ones who are just joining us now. You keep our business growing and make it a place we love to work in every day,” Smith said in the release.

The store will be open Tuesday through Sunday from 11 a.m. to 7 p.m. starting opening day.