Natural Grocers, which has 24 stores in Colorado and one in New Mexico, has opened a store in Richardson and says it’s looking at other locations in the Dallas area. I have a call in to the company’s Lakewood, Colo., headquarters to see if they’ll answer a few questions about the operation. Apparently, they’re looking at the Lower Greenville Whole Foods site as well, according to the Vitamin Information Center.

Natural Grocers is a $25 million family business, specializing in vitamins (it started as something called Vitamin Cottage) and organic and natural foods. The first Dallas-area store is small, only about 14,000 feet, which makes it two-thirds the size of the Whole Foods on Lower Greenville. My favorite part of the company web site is What We Won’t Sell You and Why.

Natural Grocers is at least the third small chain that is opening stores in Dallas, following Sunflower and Sprouts.

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