*Sponsored post*

The East Dallas insiders are the expert agents of Briggs Freeman Sotheby’s International Realty, based in its Lakewood office. Three of the firm’s agents are sponsoring homes on the Lakewood Home Tour, Nov. 11 and 12, part of the Lakewood Home Festival. (Photo by Briggs Freeman Sotheby’s International Realty)

The residents of East Dallas are passionate, connected and involved. That happens to describe an unrivaled group of Lakewood and East Dallas real estate agents who are also founders, experts and influencers. Do you know who they are?

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There is nothing like Lakewood and East Dallas. There is an unmistakable air there: Foodies, hipsters, yuppies, artists, grandparents and kiddos happily mix and mingle in these communities known for outdoor activities and community support. Money magazine called Lakewood one of the 10 best big-city neighborhoods in America and noted its beautiful setting on the rolling hills next to White Rock Lake, surrounded by iconic homes built in the 1920s and now mixed with architecturally sensitive charmers and cool, clean-lined contemporaries.

6708 Lakewood Boulevard, on the Lakewood Home Tour and sponsored by tour chair Skylar Champion of Briggs Freeman Sotheby’s International Realty. (Photo by Jenifer McNeil Baker)

Briggs Freeman Sotheby’s International Realty loves Lakewood and East Dallas — so much so that it has an office there, at 6301 Gaston Avenue, Plaza 170, with nearly 30 expert agents who are the authorities on East Dallas and Lakewood real estate, neighborhoods, schools and services. Its agents live where they sell, giving them superior insight in such a special market — combined with a commitment to excellence that has helped earn Briggs Freeman Sotheby’s International Realty its sterling reputation as North Texas’ finest luxury real estate firm.

6859 Westlake Avenue, on the Lakewood Home Tour and sponsored by Lauren Valek Farris and Kelley Theriot McMahon of Briggs Freeman Sotheby’s International Realty. (Photo by Jenifer McNeil Baker)

No one knows East Dallas like this group. One founded Lakewood’s wildly popular holiday extravaganza, Light Up Lakewood. Another founded the Lakewood Service League, in 1982, for improving education, culture and civic conditions. One co-owns one of the area’s most beloved businesses, Times Ten Cellars. Three of them are sponsoring homes on this year’s Lakewood Home Tour, November 11 and 12: tour chair Skylar Champion, at 6708 Lakewood Boulevard, and Lauren Valek Farris and Kelley Theriot McMahon, at 6859 Westlake Avenue.

The agents based in the dedicated office know the homes in Lakewood and East Dallas and they serve the communities: They are deeply involved in the Lakewood Early Childhood PTA, the Greater East Dallas Chamber of Commerce, the White Rock YMCA, the White Rock Partnership, the North Texas Food Bank, Hope Supply Co., Austin Street Center and many more impactful organizations.

The Briggs Freeman Sotheby’s International Realty office dedicated to Lakewood and East Dallas, at 6301 Gaston Avenue, Plaza 170, in Lakewood. (Photo courtesy of Briggs Freeman Sotheby’s International Realty)

Every agent at Briggs Freeman Sotheby’s International Realty across North Texas is passionate, connected and involved. They live where they sell. They invest in where they live. Nowhere is that more evident than in Lakewood and East Dallas. They are the East Dallas insiders.