Delicious

Anyone who lives in Dallas probably has eaten at Café Brazil a time or two. But true fans of the funky dine follow Café Brazil on Twitter. They are friends with it on Facebook. And the café pays them back with specials and coupons just for their “friends” and “followers.” Online social networking “is an easy way to communicate with our customers,” says the Dallas-based restaurant chain’s CEO, Brant Wood. “We’ve been around for 17 years, so we have a pretty big fan base.” Café Brazil installed WiFi in all of its stores about four years ago and has always offered it for free. It made sense, Wood says, because Café Brazil is the kind of place where people come to linger over a cup of Snickerdoo coffee and have a plate of crepes or French toast. “We’ve never been a big push-to-turn-tables kind of place,” he says. “It’s come in, hang out, stay a while.”