Centennial

Looks like the Centennial at Ross and Greenville is soon to be a Cheers Spirits and Liquors.

The deal between Centennial and Pilot Point-based Cheers Spirit & Liquor has been made official, according to Cheers regional director Ralph Huellemann.

Huellemann says Cheers is in possession of 20 Centennial locations in and around the Dallas area (although he seemed a little uncertain that it was 20 locations… or was it 19?) He also said they are considering purchasing the other four locations I mentioned in my last post, although nothing is official yet. He says they’re not interested in the warehouse.

Cheers had a “soft opening” last week for eight of their locations, meaning the doors are open for business, but they aren’t completely done with the renovations and whatnot.

They plan to open three more on April 1, and the rest soon after, including the one at Greenville and Ross. So far, the sign out front still says Centennial, and a peek in the windows reveals empty shelves.

Huellemann says Cheers wants to be known as “the neighborhood liquor store where everyone knows your name.”

Previously they’ve operated in rural areas, so this was a chance to take their small-town mindset to Big D.

 


WANT MORE?
Click to sign up for the Advocate's weekly news digest and be the first to know what’s happening in Lakewood/East Dallas.