Lyndsey Harper is making the conversation about decreased sex drive a lot less awkward.

In February 2019, the former OB/GYN, whose practice was in Old East Dallas, launched Rosy, an app to guide women through their sexual health and wellness, Paper City reported.

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Although Harper had learned to help female patients experiencing low sex drive, she wanted to reach as many people as possible.

“I didn’t realize the inequity,” Harper told Paper City. “I was like, ‘Who is treating women’s sexual health?’ Nobody. That’s the answer. I just felt like if I don’t do this, I’m not sure who is going to.”

The app provides women with a private way to learn more about their sexual wellness through Harper’s educational videos, erotic short stories and self-help videos featuring therapist and author Laurie Mintz.

Rosy has thousands of users and has caught the attention of several investors, who have donated $1 million in a round of seed funding. Paper City reported that investors include venture capitalist Alex Snodgrass of The Defined Dish, James Beshara, founder of Tilt, OB/GYN Erin Newman and Laura Baldwin, the managing director at Golden Seeds.

“I had no idea this issue was so prevalent,” Beshara said in a statement. “Women don’t even have close to the same number of resources as men, and investing in companies like Rosy is essential for closing that health care gap.”