Carla Kerr was fond of pairing purple clothes with red hats. But she couldn’t understand why people kept asking her the same question whenever she wore them.
“Are you one of those Red Hat Society ladies?” they’d ask.
“I finally said, ‘What is this Red Hat Society?’ And the lady told me, ‘Just get on internet, and you’ll find out all about it,’” Kerr says.
So she did just that, discovering that the RHS is a group of women who have a few things in common: They’re all over 50, they wear purple and red when they get together, and they like, as they put it, “acting their age.”
Still, Kerr says, she wasn’t all that interested in becoming involved. Though nearing retirement, she was still working, active in her church and served as a volunteer in many capacities, including For the Love of the
“I really didn’t need it to fill anything,” she says of the Society. But her husband, Doug, urged her on.
“He said, ‘This sounds like something that’s right up your alley. I think you need to do this.’”
So she did, and shortly after becoming involved in one chapter, decided to start her own — called Classic Elegance Red Hatters — with about 12 of her friends. There are now about 36 members.
But just what is a Red Hatter? Four years ago, two women in
According to Red Hat legend, the gift was received with such enthusiasm that Cooper soon gave similar gifts to more of her friends. The women began wearing their “regalia,” as it’s now known, out in public and, just that simply, the first chapter of the Red Hat Society was born.
What’s amazing is the wildfire-like rapidity with which the group has spread. There are now more than 16,000 chapters, totaling nearly 300,000 members. There are Red Hatters in every state and about 20 different countries. In
What has made this group so popular with the over-50 crowd?
“These women have given to their families, their husbands, their churches and charities. We’ve done all the volunteer work,” says Kerr, who, as the founder of her chapter, is known as the Queen Mother.
“And, in the Red Hat Society, we don’t do any of that. We just go and have a good time.
It’s also an opportunity to break the mold of what people expect of women over a certain age. Though the women get together for lunch, shopping and other tame excursions, they also do thinks such as go to pajama parties with Elvis impersonators.
Classic Elegance member Janet Smith does admit some chapters’ members are crazier than others. At the pajama party, she says, “some of the women really got carried away. He was probably thinking, ‘Oh my god, here’s my mother and my grandmother…’” she says with a laugh, but quickly adds: “But God could he move. He was an excellent Elvis impersonator.”
Gyrating hips aside, shopping is one of the Red Hatters’ favorite group activities — Kerr calls it her chapter’s “battle cry.” They particularly enjoy finding new variation on their favorite color scheme.
“Oh gosh, I don’t know,” says Kerr when asked how many red hats she owns, but then sheepishly admits: “I probably have 25 or more, and probably that many purple outfits. It’s just awful.”
In fact, the regalia is a big part of the fun, as members try to continually come up with new and extravagant combinations.
“Years ago, I discovered that if you wore happy clothes, people responded to them,” Smith says. “I don’t think I’ve ever been out in one of my Red Hat outfits that somebody doesn’t speak up. And when we are in groups, people just gravitate to us. They want to know: What are we and why are we dressed like this?
“It’s just fun, and so different from our mundane daily world,” she says.
But, as much as the Society is a respite from everyday existence, it also helps members deal with just that. Many Red Hatters refer to it as a “sisterhood,” and serious subjects are often dealt with on the society’s web site. Kerr says membership is particularly meaningful for women who are widowed.
“They’re getting out and doing things they wouldn’t necessarily do by themselves,” she says. “It’s hard to make yourself go to a museum or a play or even to the Arboretum if you don’t have somebody to share it with. We try to plan things women wouldn’t normally go to unless they had somebody to go with them.
“It’s a phenomenal thing,” she says. “And it shows you what a need there was for something like this where women could get together and have fun.”
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