Macarons are hot right now, made clear by the number of shops specializing in the fancy French treat. Earlier this summer it was the Oak Cliff-based JOY Macarons expanding to a second location on Lower Greenville. Now, Savor Patisserie has brought the colorful cookies to Casa Linda with a new shop in the neighborhood at 9440 Garland Road.
The bakery is in good company, sandwiched between ever-popular sweet spot Steel City Pops and Natural Grocer. Proprietor Kelli Watts began her business as a pop-up shop at the Shops at Park Lane, and it proved so popular, they asked her to become a permanent addition at the center. She told CultureMap the space provided was too big; she was looking for a sweet little shop to match her petite treats. Case Linda’s 850-square-foot site was just right.
Watts’ fanciful designs, adorned with hearts and stripes, come in flavors like pistachio, honey and chocolate peanut butter, and cost $12 for a box of five cookies. She also offers two-hour classes to learn the art of macarons, for a cost of $65.
Exactly what makes a certain dessert take off as a wildfire trend is a bit of a mystery. The Atlantic offers this thoughtful article on the popularity of macarons saying, “If food trends reflect their times, macarons are the perfect treat for an age that prefers its indulgences sweet, slight and Instagram-friendly.” Like fashion, pretty foods take off in popularity much more quickly, and these bright little bites do the trick. Cupcakes were king a few years ago, but now more people seem mad for macarons.
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