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Whole Foods Market has a brand new offering of kosher for Passover items from Kedem, a leading manufacturer and distributor of kosher foods. It’s all-natural, gluten free, and dairy free.

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“When it comes to Kosher for Passover foods, shoppers will always look for the favorites they grew up with,” said Harold Weiss, Executive Vice President of Kedem Food Products, “but they’re also looking for a new twist on tradition — from whole wheat and gluten-free to vegan and organic options. We’ve worked with Whole Foods Market for years, developing products that meet shoppers’ dietary needs and also meet the company’s standards, including no artificial colorings, preservatives or sweeteners.”

Kedem Food Products and Whole Foods Market began working together about nine years ago, Weiss says. Kedem is launching a variety of new items for Passover exclusively for Whole Foods’ customers, including the first US-produced Biodynamic Grape Juice certified by Demeter USA, as well as Gluten-free brownie crunch.