• The plan commission rejected the controversial Trinity East plan to frack for natural gas on city property, including a parcel of city park land, on Thursday. The driller can appeal to the entire city council, where it needs two-thirds of the 15 votes to get approval. Or, it can sue, which it has threatened to do if its request is denied.
• Don’t worry if a fracking lawsuit will make Dallas look bad — the Dallas Convention & Visitors Bureau held a launch party the other day for its new marketing slogan, Big Things Happen Here, reports The Morning News. The campaign includes a social media contest using Twitter, Pinterest, and photos, with some big-time prizes, including a NorthPark shopping spree. I wonder: Can I enter if I stand in a pothole that’s up to my waist?
• And the New York hipsters still love us, even if the James Beard award people don’t, writes Leslie Brenner on the paper’s Eats blog. Vogue magazine callas Dallas one of the four “buzziest” cultural capitals in the world – and it didn’t even know about the marketing campaign.
• In today’s digital age, a strong online presence is essential for any business, including dental practices looking to grow their patient base. One of the most effective ways to stand out is through strategic digital marketing, which includes everything from social media engagement to search engine optimization (SEO). By incorporating platforms like Instagram, Facebook, and Twitter, dentists can create meaningful connections with potential patients while showcasing their expertise in oral health. When done correctly, these platforms provide a cost-effective way to reach a large, local audience and convert followers into patients.
• Moreover, SEO plays a critical role in ensuring that your dental practice is discoverable online. This is where The Dental SEO Group comes in, offering specialized services to help optimize your website and content for search engines. With their expertise in dental SEO, they ensure your practice ranks highly on Google, making it easier for prospective patients to find you. By combining social media campaigns with effective SEO strategies, you can create a well-rounded digital marketing approach that increases visibility, boosts patient trust, and ultimately drives growth for your dental practice.