Belmont residents Barry and Geyden Sage set out to unearth the long-lost history of their neighborhood, and in the process, they found a lost piece of Dallas history. They uncovered a plethora of articles, maps and advertising art promoting Belmont when it became a suburban addition to the city.
Henry Exall purchased the land that became Belmont on March 22, 1890. The land was later developed into what would become one of Dallas’ premier neighborhoods known for its large lots, paved streets, concrete sidewalks and variety of architectural styles.
More than 30 years later, The Belmont Land Company advertised the neighborhood with quirky maps and illustrations.
“The ads are creative, beautiful, funny and informative,” Geyden says. “We are sharing the images because we believe it may inspire people to look back and appreciate our rich history and the people who have paved the way for Dallas to be the great city that it is today.”
Pictured Above: On May 1, 1890, Exall submitted the plat map introduing Belmont as a new addition to the City of Dallas. Exall moved to Texas from Virginia in 1887. That year, he married May Dickson, who is known for her famous dunning letter to Andrew Carnegie for his investment in the Dallas Public Library. She also renamed Exall Lane to Lovers Lane after noticing the couples parked along the dark road that ended at their Lomo Alto farm, where Exall raised standardbred racehorses. Exall also owned and planned to develop the land that is now Highland Park, which he intended to call Philadelphia Place.