XOXO Dining Room is unapologetically Instagramable. There are oversized Champagne buckets, pink crushed-velvet booths with Champagne bells, crystal-beaded trees and art-déco chandeliers. The backdrop is hot pink.
When managing partner Maria Lagios told her partners she wanted a bright pink dining room, they weren’t so sure. But one viral Tik Tok video later, the restaurant has steady traffic despite a soft open, limited capacity and a pandemic.
“People have come in because of that video, even from San Antonio and further,” Lagios says. “It’s shocking to me.”
A Dallas food-industry mainstay, Lagios noticed a dearth of upscale restaurants and bars catering to women. XOXO is owned by a woman and managed by women. She originally intended the dining room to be a girls’ night out spot for 25- to 45-year-old women.
“In reality, that’s really not the case because the venue was designed for everyone,” Lagios says.
Everyone over the age of 21, that is. The restaurant hosts a DJ Thursday through Sunday in the pink dining room. Everyone from girl gangs to couples comes for a night out. The 22,000-square-foot space also includes Mr. X, a members-only speakeasy.
“I wanted to create something that had a different energy than a normal restaurant,” Lagios says. “I want it to be an experience. I want you to be impressed by everything.”
Lagios was inspired by millennial-pink spots, such as London’s Sketch and Deep Ellum’s Petal Pushers. A Dallas artist painted the building’s hot pink exterior mural and the dark graffitied bathrooms. Another artist hand-painted the layered palm print mural that anchors the pink room.
“The vibe is just uplifting,” says Lagios, who worked on the look with design firm Duncan and Duncan.
While XOXO is for rosé Champagne and selfies, Mr. X is for scotch and dim lights. Hidden by a bookshelf and accessed by a phone number, the room features tufted red booths, peacock wallpaper and vintage art.