White Rock Marathon isn’t the White Rock Marathon anymore

What we know as the White Rock Marathon or The Rock, will now be simply Dallas Marathon.

Today the race committee announced a major rebrand that included dropping “White Rock” and unveiling a new logo, pictured left with executive director Marcus Grunewald.

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The change signifies a partnership with the city and the growth of the event, organizers say.

“The new name is indicative of our renewed partnership with the City of Dallas, and consistent with our goal to attract more participants,“ said Kevin Snyder, chairman of the Dallas Marathon board of trustees. “As one of the oldest, largest and best-organized running events in Dallas, we share a mutual desire with the city to highlight Dallas’ spectacular assets to a growing field of visiting and local runners each year.”

The new course has not been revealed yet, but Grunewald tells us it will incorporate much of the old course but will also allow for traffic entrance and exit from Lakewood and other East Dallas neighborhoods, which has been problematic in past years.

All of this comes on the heels of a location change announcement, which we wrote about in March and the promotion of Grunewald from race director to executive director.

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  • Anon

    the new half marathon course is miserable, compared to the old route at least. seriously, those roads aren’t even paved (and I should know because I live near them). it seems like nothing more than a promotion of the “new” neighborhoods that the Dallas real estate elite are trying to get people to move to.

  • Anonymous

    I think it’s great! It looks like a lot of thought and careful consideration went into this. In the long run (no pun intended, haha) It will not only benefit the city of Dallas, but also attract more sponsors, and bigger sponsors, for the charities we are so passionate about.

    The new logo is beautiful! It appears as a cross between the nature of White Rock, and our cities newest landmark, the Margaret Hunt Hill bridge. Excellent!

  • Anon

    I am sure the decision was made in concert with city officials. I’m sure it’s not a coincidence that Fair Park, which could clearly accommodate significantly more runners than the current race handles, was abandoned for the convention center. I’m sure the convention center hotel will, of course, be the official race hotel (because the city needs that thing to have more bookings). But other than that chance, I don’t think the name change has nefarious purpose – I suspect one of the reasons was that marathons are big business, and they didn’t want another race coming in and taking that name, thereby becoming the “marquee” marathon for the city. 

  • MomtoWebster

    Bravo….I love the new name and love that the marathon is going to include the stunningly beautiful new Margaret Hunt Hill bridge and more of downtown and not merely block off the neighborhood streets which align with White Rock Lake.  We are a major city and the most well known and respected marathons are named for the cities which host them.  Let the Turkey Trot and the Jingle Bell Run and other smaller races keep their local names and let the Dallas Marathon put us on the map as a city where a wonderfully scenic and challenging marathon is run.  I wish huge success and growth to the Dallas Marathon.  I look forward to the possibility of being able to get out of my neighborhood on race day without having to backtrack to a suburb or a major freeway in order to get anywhere during the race.  The White Rock area has PLENTY of races already.  The Dallas Marathon will still be featuring White Rock Lake in the run.  Identifying it as the Dallas Marathon definitely WILL increase the revenue and notoriety of the race.   

  • Pingback: The White Rock Marathon is history « Kick()

  • Crmlpc

    Babies have souls but they do not have “soul”

    All the high energy stuff you are talking about may be good for a community and it may be fun but it is not “soul.” It’s just the opposite of soul

    A place with soul is not high energy. It timeless and changes very little. It’s low energy and may even look like it is dying to those who do not know the truth

  • Anonymous

    Do babies not have souls? 

    In my opinion, the “soul” of a city -as we are calling it here- has nothing necessarily to do with it’s age or tradition.  No the soul of a city does not reside in the buildings or the businesses, but in the people of the city. An city with many active citizens and active communities are what give a city it’s soul. If you want to promote soul in your city, then you need to start at the bottom. Participate in community activities. Regularly attend services at a neighborhood church. Shop at local boutiques, regularly go to neighborhood bars, and encourage your friends to do like wise. It’s not sad when a business goes under and another takes it’s place, that’s the way a healthy economy is supposed to work. 

    What kills a city’s soul is when it’s citizens close themselves off,  quarantine, themselves to their TV’s and PCs. Modern suburban life doesn’t lend itself well to community, and that’s what kills a city’s soul. Not new construction. 

  • Crmlpc

    Sorry dallasmay you are wrong.  Dallas has very little soul. Bishop arts and Lower G may be interesting but they have no soul.  New and shiny is the enemy of soul. Maybe in several decades years if they keep a stable mix of business they may have soul. 

    Example……If Hattie’s has the same menu. Is owned by the same family. Uses the same tables. Run by the same family. If the grandchildren of the current waiters are waiting tables in 50 years then we can begin to talk about soul.Cotton bowl stadium may be  the only thing in Dallas that has soul. Maybe the old Sonny Bryans. Or the basketball arena at SMUFor something to have soul it must first be old. It’s got to be comfortable and familiar. And Old.Did I mention that the first requirement for soul is OLD

    The change of the name of the marathon points out one of the biggest problems in Dallas. It’s not that they changed the name.It’s not that it was given serious consideration and rejected.  It is that thew idea was even proposed in the first place.

  • Anonymous

    So long as it still is run by my house, I don’t care what it’s called. 

  • Anonymous

    That’s simply not true. I would say that the city’s elite have something of a “Second-Child” syndrome, for sure. But saying Dallas has no soul ignores a great deal of exciting things going on in the lower rungs of our little society. Think about Bishop Arts or Lower Greenville or the State Fair. 

    The White Rock Marathon, now Dallas Marathon, is one example of the many things Dallas does very well. It’s in those things that a city finds it’s soul. 

  • I really can’t argue what you are saying here; I only think getting worked up about the name is pointless. No, I don’t think a name change alone will boost the race or its image, I just think it’s a component in an overall brand enhancement effort (which can be both a good and evil thing, depending how you look at it). By the same token, the race won’t lose its meaning or history in my eyes just because it dropped part of its name. Also, the marathon chose to change its image/brand. ‘The city’ did not force this on them, as far as I know. 

  • Lakewoody

    Which of those started out as something else and then became what they are now because of a name change?  I only ask out of curiosity – because I am not sure a name change itself is that key to an event’s success.  “The Rock” was already branded within the running community but this name change will certainly diminish its history and create confusion in the short term.  I don’t doubt the intent of the directors – but do share the opinion of some that this city is pretty quick to throw away tradition in order to be “like everyone else” or to “recreate ourselves” once again.

  • amc

    Dallas has no soul. It is always trying to be something else, some other city. Why can it not foster its own personality and history? Always on to the next bright, shiny new thing.

  • Hmm. I am a little perplexed by the negativity. All of the big-event-type marathons that attract national and international attention — The Boston Marathon, The New York City Marathon, The Chicago Marathon, The Houston Marathon, etc. are named for the city. The only big one I can think of not named for the city is the Marine Corps Marathon in DC. I believe the Dallas Marathon directors are trying to take this thing to the next level and the name is just a small piece — that will benefit the city, local businesses and the charity, Scottish Rite. I’ll admit, the name change made me a little sad because I go way back with The Rock, but I think this is a well-run race, they give a ton of money to charity and I think splitting hairs over the name could be counterproductive. 

  • amc

    Unfortunate. So much for Run the Rock.

  • Not sure how this would increase attendance. It’s management and quality that draws in people; not a name.

  • Bruce

    The City’s War on White Rock Continues!   

  • K Cards