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Marketing the lower Greenville Whole Foods

After two years sitting empty, the old Whole Foods on lower Greenville is back on the market — with a vengeance. Check out this PDF, from the high-powered commercial real estate broker CB Richard Elis, touting the site’s attributes: “Rare opportunity on lower Greenville.”

I’m told that there is significant interest in the 35,000-square-foot site, and that we shouldn’t be surprised if a new tenant, likely a grocer, opens in the next year or so. So who might go in there? And no, it won’t be Trader Joe’s, as we’ve reported time and again:

• One of the usual suspects — Sun Harvest, Sprouts, or Natural Grocers, all of whom have shown interest in the neighborhood in the past.

• Central Market, which has decided that it doesn’t mind opening smaller stores in neighborhood locations. The Greenville site is about the size of the old Preston Royal Borders that Central Market is going into; still, this is probably a long shot, since it’s only 3 1/2 miles from the Lovers Lane and Greenville Central Market.

One of two Walmart concepts — a Neighborhood Market (though it’s a touch small for that) and its Marketside store, which sounds a lot like Walmart doing Whole Foods. If I was a betting man, I’d put my money on the latter.

Posted by: on June 15th, 2011 in All Blog Posts, Business, Development
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  • JasonM

    So, I wonder if it will be a Trader Joe’s.

  • downtown_worker

    Funny how the marketing piece posts the logos of surrounding competitors except for Sunflower Market (though it mentions it in a small yellow font).

  • judd campbell

    This would be a prime location for Trader Joes, clearly Whole Foods did well there and with the redesigning of that area of Greenville (parkway, lamp posts, etc..)it would be a perfect fit!

  • Keri Mitchell

    Jeff, why wouldn’t it be a Trader Joe’s if the company is looking for sites in DFW?

  • Keri Mitchell

    Actually, I’ll answer my own question: Trader Joe’s stores are typically 10,000-15,000 square feet, so if Trader Joe’s is looking at this site, it would have to be divided.

  • eastdallas4-ever

    I am confused – for years we have heard from CB Richard Ellis and from Jeff Siegel that the ground lease on this old Whole Foods spot is still under Whole Foods control (until 2013) and that they will not allow for any food market or vitamin store to open in that spot until the lease runs out. Now we are told that it is available NOW for a food market to lease along with the news that Trader Joe’s is for sure coming to Dallas- why on Earth wouldn’t Trader Joe’s go in this spot if both pieces of information are true? I have serious doubts that the info about the lease being available to a market right now is true but if it is I would love an explanation of why a Trader Joe’s could not lease that space. If any Walmart tries to go in there – healthy concept or not – Vickery Place neighborhood will stop it. It will not go in there.

  • eastdallas4-ever

    I have been to trader joes that are this size – they won’t rule it out for being big.

  • The End of Lowest Greenville

    Some Quick Facts:
    Mitchell Rasansky and other partners own the center. Dallas based Rainer capital recently re-leased the entire center and dirt beneath it for 50 years from Rasansky. Whole Foods has no further rent obligation or control of its old space.
    Some Rumors/Facts:
    Fact-Traders Joes & Wal-mart have toured the site. Rumor – Wal-mart is the lead candidate to lease the old whole foods space from Rainer and is supposedly in advanced negotiations.
    Ramifications:
    Wal-mart (in any form) will derail all efforts currently underway to redevelop lowest Greenville. The SUP, street-scape improvements & food trailer parks potential will all be hindered by adjacency to a wal-mart and its lowest tier consumers.

  • Lisame

    I want a bowling alley in that spot. One that offers family times.

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Blogger JEFF SIEGEL writes a monthly opinion column about neighborhood issues. He also blogs about wine. Email him at jsiegel@advocatemag.com or follow twitter.com/wine_curmudgeon.     

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