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Memorial service at Thanksgiving Square. (Photo by Danny Fulgencio)
A Fair Park sign during the Cold War. (Courtesy of Dallas City Archives)

With your exclusive Dos Equis Pavilion VIP Experience season package, enjoy the best seats, free front-door parking and air-conditioned dining and drinks throughout these top Live Nation Dallas shows

The best-kept secret in town needs spilling: The Dos Equis VIP Experience offered through Live Nation is the hot ticket Dallas music fans should snap up for A-List entertainment with a bonus: top-shelf attendee pampering for a few dollars more than standard tickets.

At Live Nation’s Dos Equis Pavilion, concert goers enjoy VIP parking and a private club entrance, exclusive VIP lounge access, and comfortable, prime seat locations for every concert during the season. Talk about a great way to impress your Plus 1!

“Through Live Nation’s Premium VIP ticket program -as with sports venues- fans can purchase season tickets, half season and quarter season plans with varying prices to accommodate individuals and corporate clientele,”

— Skip Wallace

Thanks to $800,000 in renovations to Dos Equis Pavilion (formerly Starplex at Fair Park), Live Nation VIP season ticketholders receive reserved parking next to the exclusive VIP lounge entrance. You walk straight from your ride to a private, full-menu restaurant and bar serving mixed drinks, beer, wine and non-alcoholic beverages. While you’re eating and drinking in air-conditioned comfort, local bands and DJs entertain before and after the main acts perform onstage.

The club and lounge is fully air conditioned — a key factor at the outdoor-focused Pavilion — and private restrooms are a great perk, too. The private lounge is accessible 90 minutes before concerts begin and remains open for an hour after. 

“It’s the perfect way to avoid pre- and post-event traffic,” says Skip Wallace, a neighborhood resident and director of sales at Dos Equis Pavilion.  

With 25-35 concerts annually and nearly 30 different kinds of music, big-name gigs are always the hot ticket at Dos Equis Pavilion. Previous performers have included the Dave Matthews Band, Heart, Zac Brown Band and more. 

In 2020, watch these acts from your VIP seats: Sammy Hagar, Journey, the Pretenders, Nickelback, Foreigner, Jimmy Buffet, Maroon 5, The Lumineers and lots more. 

Top 4 perks of the Dos Equis VIP Experience program

“Studies show that attending a concert once every two weeks can add up to nine years on a person’s life,” says Skip Wallace, director of sales at Dos Equis Pavilion.

So now you’re ready to party. What are the Top 4 benefits of a Live Nation Dos Equis VIP Experience season ticket package:

  • Live Music
  • Air conditioning
  • Mixed Drinks 
  • Private restrooms

 “Packing on some mojo health while jamming with friends to favorite songs is a pretty inviting combo. Dos Equis Pavilion is just the place for that and the location is incomparable.”

“Through Live Nation’s Premium VIP ticket program -as with sports venues- fans can purchase season tickets, half season and quarter season plans with varying prices to accommodate individuals and corporate clientele,”  Wallace says.

Check out this year’s star-studded lineup and get first crack at the limited number of VIP season ticket options. Once Dos Equis Pavilion VIP Experience tickets are sold out for the season, you’ll be out in the sun with the rest of the concert-goers.

A Fair Park sign during the Cold War. (Courtesy of Dallas City Archives)

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