In June CryoUSA announced it is opening a location in Arboretum Village in suite 155, and now the grand opening date has been set for Nov. 19. There will be a celebration at the location from 6-9 p.m.
CryoUSA offers cryotherapy, which is a hyper-cooling process that lowers a person’s skin temperature to below freezing for up to three minutes, which according to spokeswoman Cydne Currie “sends the body into fight or flight mode” for a short time. Then when the participant leaves the extremely cold temperatures, it pushes the blood out to the extremities, which “flushes out” the system, she says.
The people who most commonly use cryotherapy are runners — hence why White Rock Lake is such an ideal location for CryoUSA — but it can also help with recovery and personal wellness, Currie says.
Cryotherapy is common overseas, but many people in the United States haven’t heard of it or don’t understand what it is or how it works.
“We always take our time with our clients. We focus on education,” Currie says. “We don’t want someone to walk away and not understand what they went through and what their body is doing.”
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