BLVD: Not just a fancy SMU dorm

We’ve told you about the three restaurants leasing the 9,100 square feet of ground floor space at BLVD on Greenville — Torchy’s Tacos, Nodding Donkey and World of Beer — and now the first phase of apartments are open.

The description of BLVD on its features page uses the word “urban” twice and “luxury” thrice, even combining them for the phrase “urban luxury.” On the home page, BLVD sells itself as “urban green living,” based on being in a “walkable neighborhood near Katy Trail,” “designed for LEED silver certification,” its “eVgo electric charging station,” and “quick access to DART rail” at Mockingbird Station.

More than half of its 417 one-, two- and three-bedroom apartments are already leased, and a few residents have moved in. When my husband and I drove by recently, he looked at it and asked, “Is that just a fancy SMU dorm?”

I didn’t know, so I directed the question to spokeswomen for Prescott Realty Group, which developed the retail-residential complex.

Katherine Brody told me that the demographic is “mostly young adults — a good mix of some students and some professionals.” Rents start at $1,055 for a studio and average $1,375 per unit, she says.

Considering that SMU’s residence hall rates run between roughly $840 a month for a triple-occupancy room and $1,400 for a single-occupancy room, BLVD appears to be a great deal for students.

And it’s not a bad deal for recent grads, either, who are apparently flocking to Dallas for IT, engineering and healthcare jobs. Dallas ranks as the the No. 5 best city for college graduates, according to an and CareerBuilder study, which also states that the average rent for a one-bedroom apartment in Dallas is $912.

So they could find something cheaper than BLVD elsewhere, but probably not a place that includes a plug-in for your car.

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  • stuart

    While you are at it, maybe you could get an update on the Northwest Highway 3 Bridges Project and associated trails? The original estimate for completion from TxDOT was April 2012.

  • Downtownworker

    I live in the new ICON apartments on Hall, which are a bit more affordable than the BLVD and we also have plug-ins for EVs. So yes, you can live cheaper elsewhere and still plug in your car :)

  • Keri Mitchell

    Not sure about the bridge, but I know that Rachel Stone is looking into this. Maybe someone from the Dallas Park Department will read this and enlighten us, otherwise we should have a report soon.

  • stuart

    Yeah, future being the operative word there. The article you link to mentions that the extension has been delayed over 10 years but that construction could start August [2011]. Do you think that we will actually see a bridge anytime soon? Last I heard they were still negotiating with DART.

    If they had just stuck with the original plan of crossing at McMillan, we’d have had a usable trail years ago. At least they have finally started on the segments North of Mockingbird.

  • Keri Mitchell

    Love the Walk Score reference! I think they’re counting on the future extension between the Katy and White Rock trails as the access point.

  • stuart

    Does over a mile count as near the Katy trail? Still, 85 is an impressive Walk Score for Dallas.